Delen Private Bank Brafa 2023
Brussels Expo, Brussels
Delen Private Bank aims to protect, promote, and develop the rich and diverse heritage of Belgian art and design. Therefore, the bank has been the Principal sponsor of the Brafa fair at the Heizel site in Brussels for years.
To strengthen the bank’s visibility and meet existing and new clients, the bank creates a surprising meeting space every year. The decoration is based on the unique ‘Delen look’ of the offices, which is built with carefully chosen vintage design pieces that perfectly complement their collection of post-war Belgian abstract art.
For this edition, an enfilade of rooms was created on two perpendicular axes. Each space had a different ambiance due to the specific decoration. Wall and floor finishes provided continuity throughout the exhibition spaces. An exquisite mix of art, collectible design, and atmospheric lighting creates a unique experience.
A terracotta masonry claustrum was built along the outer contour of the stand, providing a dynamic experience of vista and connection on the one hand, and privacy and intimacy on the other. From the fair’s main sight axes, visitors were given captivating perspectives without disturbing the visual tranquillity and unity of the fair.
Our office successively provided the implementation of the concept in close consultation with the client. Clarification and adjustment of the design were done using presentations and 3D visualizations. The preparation of an execution file and a request for quotation. The coordination and communication between the logistical services of the bank, the stand builder, and the fair organizer.
The long-standing collaboration between the different parties guaranteed another magnificent end result.
Concept and decoration: Ms. Anne-Sophie Delen – Delen Private Bank
Interior Architecture: BONTINCK Architecture and Engineering
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